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Case studies

Researching hard to reach audiences

This paper presents four case studies of research projects which our firm has conducted recently among attractive, but hard-to-reach audiences. - The American Chicle Youth Poll, a landmark study of the attitudes and opinion of American youth, ages 8...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Gunilla C. Broadbent, Edward B. Keller
June 15, 1988
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Citation

Broadbent and Keller (1988a, June 15). Researching hard to reach audiences. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-hard-to-reach-audiences


Research papers

The transition and future of marketing research within a changing industrial and social structure

Japan is currently undergoing major changes in its macro- economic and social environment. These changes are affect- ing both its industrial and its consumer structure and are linked to the following trends: - trend towards 'soft' and service...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kikuharu Fujitake
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Fujitake, K. (1988a, June 15). The transition and future of marketing research within a changing industrial and social structure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-transition-and-future-of-marketing-research-within-a-changing-industrial-and-social-structure


Research papers

Japanese consumers, and introducing foreign products/brands into Japanese market

Japanese enterprises are approaching business and marketing activities through an international perspective. The internationalized conditions of the environment have made consumers more receptive to foreign products. Foreign products in the Japanese...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Sadafumi Nishina
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Nishina, S. (1988a, June 15). Japanese consumers, and introducing foreign products/brands into Japanese market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/japanese-consumers-and-introducing-foreign-products-brands-into-japanese-market


Research papers

Linkages

The linkage approach offers the potential solution to the continuing challenge of better understanding the consumer; the ideal that we strive for -- the ability to identify, describe and track consumers at the individual level. The proliferation of...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Lynn S. Whitton
Company: American Express Company
June 15, 1988
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Citation

Whitton, L. S. (1988a, June 15). Linkages. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/linkages